The thing too, is that if you take a large amount of profit out of the equation that you would give to incumbents, then you know that you spend more upfront, bu

The thing too, is that if you take a large amount of profit out of the equation that you would give to incumbents, then you know that you spend more upfront, but will save long term... and get better service the whole time. So if you have the up front will and money, you can improve your situation for less money than you would spend otherwise, aggregated over many years.