security and usability auditing Do you know who your prospective customers are? Can you profile them to a very narrow group? Small companies as a group is a bi

security and usability auditing Do you know who your prospective customers are? Can you profile them to a very narrow group? Small companies as a group is a big segment. You need to narrow your prospective customer base to a very small group and then reach out to them. Letting them know they need something has just resulted in defensive attitudes. So I can't figure out how to show my usefulness without forcing someone into (what they feel is) a corner. Smaller the business more focused they are on either increasing the revenue or decreasing the cost. If you can't show how your service immediately impacts revenue or cost, you are not going to get much traction with them. If you've ever tried marketing your services to small businesses who tend not to even be aware they /need/ your services, what have you done? Tough proposition if you have to educate the market that they need something, you are going to need lot of money and resources for educating the market. You need to offer something that businesses already know they need. You may need to look at service providers who already providing complementary services to small businesses and target and consider them as customers. Personally, I can't figure out what are you offering and why should I buy.