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I tend to think that if EV had a measurably positive impact on conversion, the CAs would have provided reliable data to back it up by now.
by ademarre 11y ago
I tend to think that if EV had a measurably positive impact on conversion, the CAs would have provided reliable data to back it up by now.
- nailer 11y agoThe CAs have stats on EV conversion - but it's their data, so it's meaningless. It really needs someone focused on conversation rates to test, rather than the SSL industry.
- ademarre 11y agoRight. That's sort of what I mean by "reliable data"; to commission an independent study or something similar.