> They won't know the difference between a lock and a green bar. I would bet a percentage of users don't even notice if they are browsing an site using SSL or e

> They won't know the difference between a lock and a green bar. I would bet a percentage of users don't even notice if they are browsing an site using SSL or even understand why HTTP without SSL is bad. I would bet this percentage is much higher than many people here think. Most people have no idea what "http" means, or even what a protocol is or why they would need one, much less URLs, HTTPS, SSL certs, encryption, identity, validation, etc. Many users whom I observe don't understand the URL field. If they want to load http://cnn.com http://cnn.com, they type "cnn" into the Google search field and click the first link -- for sites they regularly visit, every time, multiple times per day! Many don't know what a web browser is. [1] The idea that they will grasp EV certs, and all knowledge required for that it (certs, issuers, identity, encryption, what does encryption have to do with identity, etc etc etc) seems very unlikely. [1] https://www.youtube.com/watch?v=o4MwTvtyrUQ https://www.youtube.com/watch?v=o4MwTvtyrUQ