4 ms·
I agree with the previous poster regarding the web design. As a technical person I understand what you are selling, but if I am non-technical person I probably
by jeffmould 11y ago
I agree with the previous poster regarding the web design. As a technical person I understand what you are selling, but if I am non-technical person I probably wouldn't know right off the bat. You have seconds to make your product/service clear to the visitor so you want to have it right out there when they get to your site. The header area has one bit of text that doesn't really tell me anything and I have to scroll down before I get to see the services.
I would remove the international piece. That leads to confusion with your service offerings.
Your services page really doesn't focus on the same services your homepage does. You need to narrow your focus. Right now it seems the site is offering every service under the sun in hopes that something will catch on. While a tempting a strategy (been there before) it only burns you in the end. Potential customers are not clear on what you do so they continue searching. The skeptical client is unsure if you can handle their specific job.
Find one or two areas initially to highly focus on. Go after your local market. Do some SEO so that someone in your area searching for network security, you will be in the first results. If you want to focus initially on the Philly area, make the site more personable. Tell about who you are and why you are the one to solve their problems. Don't necessarily make the site focused on you, but make me want to relate with you and want to do business with you.
Go to chamber of commerce events. Meet with small business owners in the community and offer a free security review. For example, there is a company in my area that sells POS systems and computer systems to restaurants and hotels. With upcoming changes to credit card processing they are using a free security audit to get customers to purchase their more expensive auditing/monitoring services.
Find a local IT company that does not offer, or has limited, security related offerings. Partner with them so they upsell your products and you upsell theirs.
I see you are in Philly. There are plenty of opportunities within Philly to meet business owners and market your services. And there are plenty of companies that will buy them. Don't get discouraged. It sounds like you are getting your name out there with meetups and talking to people. Find a niche market at first and build a reputation as the goto person in that market. Like I said above, October 1 is the deadline in the US (right now at least) to implement EMV credit cards (http://blogs.wsj.com/corporate-intelligence/2014/02/06/october-2015-the-end-of-the-swipe-and-sign-credit-card/ http://blogs.wsj.com/corporate-intelligence/2014/02/06/octob...). Use that as a gateway to selling security audits/monitoring.