It's the classic example of a development team saying "our users are using the product incorrectly!" Rather than realising that paving the cow-paths / respecti

It's the classic example of a development team saying "our users are using the product incorrectly!" Rather than realising that paving the cow-paths / respecting user wishes is an entirely acceptable way to build a decent business, they took the (understandable but wrong) move to try & shift their users' behaviour into a more profitable direction. Foursquare was a decent service, had a great API, and a loyal following. It wasn't going to be a billion dollar business and that's ok!