Now you are conflating prestige with curation. Journals dont do curation other than an initial check, instead reviewers decide, for free. Publishers' job is bas

Now you are conflating prestige with curation. Journals dont do curation other than an initial check, instead reviewers decide, for free. Publishers' job is basically to make sure that the herd perceives them as prestigious by coddling the big names to publish in their journals (again, for free). This is social engineering. They do not do anything that an openaccess journal can't do. (Look at eLife, open and prestigious).