> Anyone putting in real effort is better served doing things under their own brand This. It doesn't matter if you're talking reddit, facebook or instagram. Bu

> Anyone putting in real effort is better served doing things under their own brand This. It doesn't matter if you're talking reddit, facebook or instagram. Building on a platform means you are benefitting the platform's owners rather than yourself. There is no excuse for being a creative talent who uses social media for anything beyond lead generation without building direct links to your own audience.