I get that Reddit is a business, but I don't get how they are handling their business right now. They are pissing off the user base while not making any money.

I get that Reddit is a business, but I don't get how they are handling their business right now. They are pissing off the user base while not making any money. Did they think a "lose/lose" solution was the direction to go in? Regardless, they are just really fucking things up. They can't seem to figure out what they are doing. Do they even have a plan?