In last week's Economist of London (June 27, p.56) there is an article titled 'The halo effect' which explores conclusions drawn by a recent Princeton Universit

In last week's Economist of London (June 27, p.56) there is an article titled 'The halo effect' which explores conclusions drawn by a recent Princeton University study of large firms prosecuted for corruption and amount of subsequent punitive damages as a function of perceived 'corporate social responsibility'. Interesting finding was that 'spending on employee and community relations had a much bigger impact on the prosecutors than did promoting diversity or being environmentally friendly.' When push comes to shove all human interaction, like politics, is parochial. So it's not surprising that within the first-world academic community all Elsevier effort at 'making developing world libraries flourish' by supplying discount textbooks coupled with programs to 'award women scientists in the developing world' has done little to mitigate perception of the firm as being both avaricious and elitist. Seems like a change in strategy is in order.