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Why couldn't Tesla become the Ferrari of electric cars?
by Joona 11y ago
Why couldn't Tesla become the Ferrari of electric cars?
- mikeash 11y agoBecause its CEO won't settle for that, and will insist on making it to the mass market or die trying.
- mlakewood 11y agoI think the real question is why would it want to? Ferrari is a specialist marque that, like most other super luxury brands, the parent company (in this case Fiat I believe) keeps around for the glow it gives its cheaper cars. There really isnt a lot of money is super expensive cars compared to the mass market. Have a look at the history of all the expensive car companies.. none of them are still standing.