> Am I the only one who thinks its gross? Tastes like frozen sour cream to me. It's not frozen yogurt in the sense most people know yogurt. It's like frozen na

> Am I the only one who thinks its gross? Tastes like frozen sour cream to me. It's not frozen yogurt in the sense most people know yogurt. It's like frozen natural unflavored (well, now they have flavors) yogurt, sorta like greek yogurt. I actually like it because it's tart, I'm not a fan of more traditional sweet frozen yogurt when I can have richer ice cream instead. For plenty of people, it is an acquired taste...otherwise you can just go for their flavored yogurt. Pinkberry's chocolate flavor isn't really tart at all. > I don't know a lot about the food business, but it seems like they're also in danger of being just another fad or over-expanding (ala Krispy Kreme). Not only do I think it's a fad that's already passed, but also it doesn't help that a lot of other people saw potential here and went and opened up froyo shops on like every block in Los Angeles - pinkberry, red mango, yogurberry, yogurtland, cefiore, menchies, etc. Half of them (too generous maybe? two thirds?) have probably already gone out of business since that LA Times article was published in 2006 with the regularity with which they disappear and reappear and disappear. Not to mention the coffee shops, cafes and bakeries that decide to put in a froyo machine too. Pinkberry itself, outside of a couple prime locations, is suffering here now. I regularly keep in touch with business brokers about businesses for sale here in LA, and there were multiple Pinkberries in the city that were for sale for extraordinarily ridiculous amounts of money (think 1 million+) that later the year were less than 1/4th the price and profit halved with no interested buyers.