I disagree with the view that facebook users exist to be spoon fed products from advertisers. The quote from the coca cola vice president is absurd: "With Fac

I disagree with the view that facebook users exist to be spoon fed products from advertisers. The quote from the coca cola vice president is absurd: "With Facebook Ads, our brands can become a part of the way users communicate and interact on Facebook". Associating coke with the movies is a great idea because it's sold at the theater. Trying to associate the brand with my communication makes no sense at all. At best, the value is a bunch of random impressions. A medium like facebook is more likely to promote quality products via happy customers ("free ads") than from advertising dollars.