In other words, they put themselves in a boring industrial terrain in a boring suburb, just like any other boring company, and then try to recreate the creative

In other words, they put themselves in a boring industrial terrain in a boring suburb, just like any other boring company, and then try to recreate the creative impulses you get if you would live and work in a lively city. What they cite is their motivation is exactly why I live and work in an urban environment, but the office is supposed to be the place where I can focus in turning that input into productive results.