I don't think it's just good PR. The way SpaceX has gone about building rockets is different. They want to land and reuse the rockets, nobody else was doing tha

I don't think it's just good PR. The way SpaceX has gone about building rockets is different. They want to land and reuse the rockets, nobody else was doing that. I think that helped excite a lot of people (myself included). You get a bunch of nerds excited about something and the PR will follow organic style.