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Facebook Announces Video Monetization

22 points by jboggan 11y ago

jboggan 11y ago
This is really interesting for a few reasons. They are copying the same revenue split as YouTube. At the same time they have historically had a very different definitions of what constitutes a "view" and this is going to lead to some interesting arguments about ad pricing. I am really curious to see what Facebook has that duplicates YouTube's very resource intensive ContentID platform for claiming copyrighted material and redirecting ad revenue to the claim owner. I also wonder how Google is going to handle the uploading of YouTube content onto Facebook now that there will be serious money involved. Relevant story about the phenomenon (I work for Fullscreen so this is my CEO talking): http://variety.com/2015/digital/news/facebook-video-piracy-fullscreen-1201512488/ http://variety.com/2015/digital/news/facebook-video-piracy-f... On a personal note I find Facebook's video API to be better (docs, reliability) than YouTube's.
- curiously 11y ago
  Almost all popular videos on YouTube are just uploaded in lower quality on Facebook, and friends posting themselves in videos really have a limited audience and tolerance for ads. Given Facebook's shady history of fake likes and other metrics fudging, it'd be a hard sale. Who goes to facebook to watch funny or die? Anyone with even the minimal sense of humor and self respect won't waste time watching that lame show. Youtube might just be okay with l getting them go, because at the end of the day people go to youtube to watch videos, not facebook, unless you enjoy watching idiot of a friend's embarrassing moments drunk,
  - JoshTriplett 11y ago
    I suspect there are a substantial number of people whose primary interface to "what's new on the Internet" is to check Facebook. Sure, there are better tools, but it's hard to argue with the "everything in one place" approach.
- TsomArp 11y ago
  I hate facebook videos with passion. Youtube videos are much better quality wise. Whenever somebody uploads a fb video that i like, I go ahead and look it up on youtube.
  - hobarrera 11y ago
    Plus, youtube works on the desktop, while facebook requires that you install a plugin (in 2015!!!).
    - tweakz 11y ago
      I don't have any plugins installed, and Facebook videos play just fine for me.
      - fwn 11y ago
        That's interesting. Facebook just tells me all the time to install flash player on my pc..
      - gootdude 11y ago
        Flash is a plugin.
curiously 11y ago
Youtube can easily cut off these partners if they feel fb is a threat. Is it worth losing the biggest audience for a couple more dollars per view?
- kba 11y ago
  No they can't. That goes against the US antitrust law. Likewise, Coca Cola can't tell a shop that they won't sell them their products if the shop also sells Pepsi.

22 points by jboggan 11y ago

This is really interesting for a few reasons. They are copying the same revenue split as YouTube. At the same time they have historically had a very different definitions of what constitutes a "view" and this is going to lead to some interesting arguments about ad pricing. I am really curious to see what Facebook has that duplicates YouTube's very resource intensive ContentID platform for claiming copyrighted material and redirecting ad revenue to the claim owner. I also wonder how Google is going to handle the uploading of YouTube content onto Facebook now that there will be serious money involved. Relevant story about the phenomenon (I work for Fullscreen so this is my CEO talking): http://variety.com/2015/digital/news/facebook-video-piracy-fullscreen-1201512488/ http://variety.com/2015/digital/news/facebook-video-piracy-f... On a personal note I find Facebook's video API to be better (docs, reliability) than YouTube's.

curiously 11y ago
Almost all popular videos on YouTube are just uploaded in lower quality on Facebook, and friends posting themselves in videos really have a limited audience and tolerance for ads. Given Facebook's shady history of fake likes and other metrics fudging, it'd be a hard sale. Who goes to facebook to watch funny or die? Anyone with even the minimal sense of humor and self respect won't waste time watching that lame show. Youtube might just be okay with l getting them go, because at the end of the day people go to youtube to watch videos, not facebook, unless you enjoy watching idiot of a friend's embarrassing moments drunk,
- JoshTriplett 11y ago
  I suspect there are a substantial number of people whose primary interface to "what's new on the Internet" is to check Facebook. Sure, there are better tools, but it's hard to argue with the "everything in one place" approach.
TsomArp 11y ago
I hate facebook videos with passion. Youtube videos are much better quality wise. Whenever somebody uploads a fb video that i like, I go ahead and look it up on youtube.
- hobarrera 11y ago
  Plus, youtube works on the desktop, while facebook requires that you install a plugin (in 2015!!!).
  - tweakz 11y ago
    I don't have any plugins installed, and Facebook videos play just fine for me.
    - fwn 11y ago
      That's interesting. Facebook just tells me all the time to install flash player on my pc..
    - gootdude 11y ago
      Flash is a plugin.

curiously 11y ago

Youtube can easily cut off these partners if they feel fb is a threat. Is it worth losing the biggest audience for a couple more dollars per view?

kba 11y ago
No they can't. That goes against the US antitrust law. Likewise, Coca Cola can't tell a shop that they won't sell them their products if the shop also sells Pepsi.