I think it is familiarity bias at play that's all: the lower 3 plans fit in with the recent layout of "pricing ans signup" pages that are pretty common nowadays

I think it is familiarity bias at play that's all: the lower 3 plans fit in with the recent layout of "pricing ans signup" pages that are pretty common nowadays. Even though it is really obvious I just did not see the top option because it wasn't expected. I doubt it's a common problem :) but seemed worth mentioning.