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The competitor may have done them great good, too. I find pissed-off-ness can be a great motivator at times.
by alexandros 17y ago
The competitor may have done them great good, too. I find pissed-off-ness can be a great motivator at times.
- staunch 17y agoI remember Reid Hoffman saying something about how he welcomed a "A horse to race against" for LinkedIn.
- enjo 17y agoMore than that: Their competitor provided a direct comparison for their product. Selling a unique product is difficult, the customer really has nothing to compare with. That comparison process, as behavioral economics teaches us, is vital to decision making. The entrance of a lesser competitor undoubtedly benefited them greatly. Leaving that hard copy of his presentation may have been the best thing he could have possibly done for that business.