Professional photographs on your careers webpage of your open-plan office, perhaps with a ping-pong table or arcade cabinet in the middle of a sea of whimsicall

Professional photographs on your careers webpage of your open-plan office, perhaps with a ping-pong table or arcade cabinet in the middle of a sea of whimsically-arranged single-monitor workstations, will count against you. This is mainly because it will show that you have an open-plan office, and believe communicating this fact will increase your attractiveness to candidates. Compensation sends a stronger signal about the quality of your company culture and the seriousness with which you treat work/life balance, than any words you can speak or put on paper. To add to this, a list of a few keywords roughly in descending order of unattractiveness - for the most part I would pass on any listing that contained any of these: ninja, rockstar, "work hard, play hard", scrum.