Yes. You're right. Anyone can copy some webpages overnight and sell every kind of stuff tomorrow. That's the very nature of online retailers. However, because o

Yes. You're right. Anyone can copy some webpages overnight and sell every kind of stuff tomorrow. That's the very nature of online retailers. However, because of that homogeneity, prominence is all that matters. People can remember only one or two places of a category as they're so similar to each other. That's why Amazon can charge that fee and authors and publishers are happy to bring their books in Kindle editions. Plus, it's distributing all the platforms necessary to read and purchase the books. In essence, it created a new market. Amazon definitely deserves its current margin and I don't think most of authors can be better off with "DIY" stuff even if that means 99% margin. If not, Kindle business is total nonsense and couldn't come into the current status at all.