1. Salary! That's the number one thing I look for, and if it's not there, I move on. If you want to attract good people, give a salary range. Don't tell me it'

1. Salary! That's the number one thing I look for, and if it's not there, I move on. If you want to attract good people, give a salary range. Don't tell me it's "competitive" (which means it isn't). 2. Remote If it's not remote I'm not interested. 3. Techs Ideally this should be a very short list. For instance I wrote a job ad a few years ago and asked for just Rails and jQuery. If you tell me you're looking for XML, JSON, REST, or APIs I'll know you don't really understand that those techs are puny compared to ones that require lots of experience. 4. Professional/Career Development Are you offering a job or a career? What opportunities for growth do you offer? Is there a training budget? What about training for non-technical stuff? Do you send people to conferences? Do you give people time to write and deliver talks at conferences? Is there a technical track with comparable compensation to the management track? I know startups don't like to "do HR", but if you have thought about this you will really stand out.