This business doesn't need disruption in the technical sense; there are plenty of alternatives, which in some cases, are even very easy to switch to. The barri

This business doesn't need disruption in the technical sense; there are plenty of alternatives, which in some cases, are even very easy to switch to. The barriers are the very typical ones that big companies (as a matter of fact, I assume that the venue with the greatest exposure are in fact big companies) face towards innovation: bureaucracy, lock-in, inertia, PHBs, and so on. Not that TM doesn't have any positive side - it's just a very typical example of the business workings of large companies (not all, of course).