My most memorable interactions with potential employers started with a handwritten cold email from a tech lead person of the company, mentioning something about

My most memorable interactions with potential employers started with a handwritten cold email from a tech lead person of the company, mentioning something about my github profile (which shows they took the two minutes to do some basic homework on their end). For closing the deal, however, I look for good pay (e.g. don't offer me equity in lieu of money, especially when some quick research reveals you're also receiving candidates from recruiting agencies) and I look for a good fit (e.g. culture/policy of reasonable work hours, I'm allowed to - and encouraged to - hold intelligent discussions with the team rather than wasting my time w/ HR bureaucracy or googleable trivia, etc)