Based on what I read of the article (about 2/3), it seems like the question this article is answering is, "In which entertainment medium can you make the most m

Based on what I read of the article (about 2/3), it seems like the question this article is answering is, "In which entertainment medium can you make the most money in a least-hard way? " The best medium for a storyteller will be, as others have said upthread, whatever they want to use. I am a writer in my non-work world. I have played around with podcasting, vlogging, blogging, and comics, but the best way for me to tell a story is through words, no matter how hard it is to distribute those words. I was writing even before Amazon KDP democratized that medium, and I will be writing even if it becomes hard again, because I love to write and I get the most joy out of storytelling that way. I think there are some people who are medium-agnostic, but most are not.