Definitely an issue! We try half baked things and they just stick around. On the other end of the spectrum, once something works, it's kept around forever. It's

Definitely an issue! We try half baked things and they just stick around. On the other end of the spectrum, once something works, it's kept around forever. It's interesting, this industry seems ripe for disruption, but it hasn't happened yet. I think maybe because we think any tool will do, when in reality we need a 10X tool like any other industry. Also, your customers are people who are far less computer savvy than other groups, so UI/UX issues are paramount.