The browser will be the main application delivery platform. As a business or startup, you can afford to write an app on one platform at first. Choosing IOS over

The browser will be the main application delivery platform. As a business or startup, you can afford to write an app on one platform at first. Choosing IOS over Andriod, or vise versa can have a severe limitation on your customer reach. However, the web will run everywhere. Mobile, desktop, tablet, all on the same code base written by the same developers. Especially if the app is not some social app where it needs the crazy UX. Most business applications are very good and feature rich in the web alone.