The best medium is not where everyone else is already doing it. It is finding somewhere with enough foundation to build on, but who's value is underrated and wh

The best medium is not where everyone else is already doing it. It is finding somewhere with enough foundation to build on, but who's value is underrated and who's opportunities are being ignored. There's an obvious candidate in storytelling. Audio. As it was in the beginning of storytelling, so it should be again. There's a market for audiobooks, but they are audio books (somewhat like having audio food, or visual music). Radio drama has sunk, exclude holdouts like the BBC's Radio 4 in the UK. Podcasts never quite died, despite predictions. Feels like an area that is just crying out for innovation and renaissance.