You might not, but if Pepsi produced 90% of the demand for drinking bottles, the bottle makers might. Similarly, bitcoin companies which are not currently miner

You might not, but if Pepsi produced 90% of the demand for drinking bottles, the bottle makers might. Similarly, bitcoin companies which are not currently miners but which profit from providing bitcoin-related services might have incentive to step in. (Coinbase, Circle, BitPay, etc.)