Customer attachement is still a largely unproven hypothesis. How many people in San Francisco have both Lyft and Uber? The cost, as a consumer, to use indiffere

Customer attachement is still a largely unproven hypothesis. How many people in San Francisco have both Lyft and Uber? The cost, as a consumer, to use indifferently one or the other is null. The really hard challenge for Uber is: not becoming a commodity. I have no doubt they can crush incumbent taxi companies. How Uber will avoid being swallowed by the competitive beast they created is another, and harder, challenge.