Primarily two things: 1. Time/Convenience: India does not have a system like America where you can hail cabs, they are only booked via an agency. These booking

Primarily two things: 1. Time/Convenience: India does not have a system like America where you can hail cabs, they are only booked via an agency. These bookings need to be made some hours in advance. A pre-Uber thing (which I'm sure is still common in non-metropolotian parts of india) was to book an appropriately sized cab a day before we have a flight or train to catch. With Uber, request an Uber XL and you're done. 2. Price: As expected, these agencies work out to be pretty expensive. Uber is almost 50% cheaper. I personally use Uber when I'm with people or have luggage with me. Otherwise India does have a very good metro train and also has autorickshaws (aka tuk tuk) but the former is not point to point and the latter seats 3 people at best (and an Uber sometimes works out to be cheaper than a autorickshaw) I think that currently only a small part of India uses Uber significantly, but those who do have nothing but praise (anecdotal). Uber has better quality and better drivers for a better price. That said, the market seems large enough to warrant competitors like Ola and Meru.