You put your finger on it. Price elasticity. That is the claim Amazon is making. Personally I think they are right. There is some elasticity. If I could buy bo

You put your finger on it. Price elasticity. That is the claim Amazon is making. Personally I think they are right. There is some elasticity. If I could buy books at 3-5, I would buy a lot more. @ $20+, I think abut it.