There's a great quote form John Wannamaker: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Marketing is a case of

There's a great quote form John Wannamaker: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Marketing is a case of art meets science. You need to make sure the total spend is net positive. Also it sounds like you do this a bit on the side. I'd really recommend getting a professional to help if you have the scale or a scalable business. Treat it like an investment. If you can get $1.30 back for a $1 in, go nuts and grow. You'd be amazed how common I find businesses that treat marketing as a cost center, refusing to invest more even when it's proven there is a significant positive return on their spend.