This is getting overly complex, so I'll try and summarise. This paper uses a disingenuous comparison of the Maps Search section of Google's results with one au

This is getting overly complex, so I'll try and summarise. This paper uses a disingenuous comparison of the Maps Search section of Google's results with one augmented with Yelp feedback. What is shown is that more users will click the links when they have higher reviews. However. Yelp flat out refuses to provide this information, and in fact if they were to be added to the results they couldn't feature in this section. This 'logic' is then used to say it is illegal for Google to provide any more specific but still search based media on their page unless every single third party provider of similar search services consents to being included on the listings. It's pure FUD.