I believe the simplistic division of product offerings was the problem. Pay to get more users? To easy to circumvent. Divide the product along feature set bound

I believe the simplistic division of product offerings was the problem. Pay to get more users? To easy to circumvent. Divide the product along feature set boundaries, where the user can self-select their way past pain points, or between spending their time or their money to save time, then I think you get more conversions to a paid subscription.