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The product is the easy part. With the payment platforms available today, a fan funding platform could be a weekend hackathon project. I'm sure you've put more
by dangrossman 11y ago
The product is the easy part. With the payment platforms available today, a fan funding platform could be a weekend hackathon project. I'm sure you've put more effort into it than that, but if the weekend project has users and yours doesn't, then it doesn't matter how good the code is. Getting the users onboard is the hard part. If you don't know how to get users, throwing money at you isn't going to change that, and isn't going to be a good investment. You won't be handed a million dollars.
If so many YouTubers say they love the idea, then you need to get them to adopt it. Saying they'd use it and actually using it are different things -- people like to tell you what you want to hear. This isn't a chicken-and-egg problem. You only need to convince _one_ high profile YouTube personality to use your platform, and you have a user base. You don't have to convince anyone else to join: they'll do that for you by using your platform instead of FanFunding/Patreon/etc to ask their fans for support. If you haven't already done this, then no investor is going to believe you have the hustle to build this into a billion dollar business that'll give them the return they're looking for. They'll also wonder how you know you built a product anyone wants without doing customer development.
Reach out personally to your potential early users, those popular vloggers and bloggers and game casters that already ask their fans for micro-donations, and convince them to try you instead. Send some info to their house along with a box of muffins. Show up at a convention they're going to be at and talk to them. Just figure out how to make contact and get their attention. Offer them perks like foregoing fees they're paying their current donation platform, and promoting their channel on your site. The foregone fees are your marketing expense. Once they're onboard, their supporters will become your first set of users on that side of the marketplace. Move on to the next personality again and again until you have enough people on board that other creators are signing on without you having to recruit them.
Facebook didn't start with the world, they started with one school. Only after they had established a social network in that school did they open up to the next, and build one there. You don't start with the world.