One lesson I've learned, and that's hidden in this post, is to never use language like "free forever." It feels awesome and badass to write something like that,

One lesson I've learned, and that's hidden in this post, is to never use language like "free forever." It feels awesome and badass to write something like that, but I think for most of us it's hubris, we can't actually know that "forever" will work out. Later, when the choice is between "iterate on your pricing model" or "go out of business", I also think most of us would iterate. But the feeling of making that "free forever" box disappear is much shittier than the little high you got from writing it.