Before you go to them, make sure that your website looks like you would want it to look when their CFO, Art Director, etc visits. Your site needs to bleed credi

Before you go to them, make sure that your website looks like you would want it to look when their CFO, Art Director, etc visits. Your site needs to bleed credibility on the first impression. For instance, you should at least temporarily swap in art on the front page that isn't tremendously compressed. And you might want to make it clear that the video is from Wired. This gives you credibility for someone who's never heard of your site. It's very likely that the CFO of WotC has no idea who Michael Harrison is.