The PR effort in this case was being lead by Gwynne Shotwell who is the President & COO. He was apparently tweeting information that his COO wasn't prepared to

The PR effort in this case was being lead by Gwynne Shotwell who is the President & COO. He was apparently tweeting information that his COO wasn't prepared to comment on yet. That doesn't send a good message about leadership confidence to people in his organization regardless of how much of a "nerd's nerd" he's trying to present himself as