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Do you only have one potential buyer? Are you tied to one role-playing system? If so, that would be a problem. Support more role-playing systems and campaign ty
by pwnstigator 17y ago
Do you only have one potential buyer? Are you tied to one role-playing system? If so, that would be a problem. Support more role-playing systems and campaign types.
If you have more than one potential buyer, and you want to get bought, then start spreading rumors that someone is planning to acquire you. Put some time pressure on your potential acquirers. Once the rumors have percolated, start claiming it (without naming names, because some people are malevolent and will call to confirm). Preselection: buyers (like women) want you only when others do. If you're not wanted by the others, lie and say that you are. It is not unethical to do this. If someone is going to make a judgment of you based on anothers' opinion, you have every right to take advantage of that weakness through any means possible.
If that fails, just follow the competing product and make sure to be a bit better-- a few months ahead of the curve. They are following your feature set. Follow theirs. Buy a subscription and see what they're doing right. (Don't steal their ideas, but learn from them.) You still have a conceptual head start; you've been doing this for 18 months, and the fact that you guys are profitable at all (in gaming, in a recession) is a signal that you're very smart. You're also in a desirable industry and you'll be able to get smart college kids to work for you on the cheap (plus equity).
Once you can start paying high salaries, make sure that key players-- developers and story-writers-- are treated like kings (remember: you're not a big business, and your competitors are, and as a business gets larger the status of key creators declines) with 20% higher salaries and 500% more artistic/creative freedom than they would have at the big company. Become the boutique out of which all the best ideas come. You'll still have competitors chasing you, a few months behind you, but if you can develop the status of being where all the best ideas are developed, the best people will want to work for you. The "very competent" team that your competitors have? Those guys will be talking to you. Once you're established and have 10x as much artistic freedom as VP of Campaign Development at BigGameCorp, you might not want to be acquired.
By the way, the fact that D&D's publisher is trying to build a competitor is a good sign, not a bad one. That means you're working on something worth doing, which puts you ahead of all the pie-in-the-sky gaming startups. It's a signal, and remember that, although they're a competitor, you can learn from them and what they're doing.
Good luck. Why don't you send me an email? I have some ideas I want to discuss with you. pwnstigator at gmail dot com
- steveklabnik 17y ago> By the way, the fact that D&D's publisher is trying to build a competitor is a good sign, not a bad one. That means you're working on something worth doing, which puts you ahead of all the pie-in-the-sky gaming startups. It's a signal, and remember that, although they're a competitor, you can learn from them and what they're doing. I think that this is really good advice. It's a mistake that I would have made just a few months ago, as well. Programmers tend to think of economics as a zero-sum game. It's just as likely that their entry into the market will grow the pie, and you'll benefit, as it will squeezing you out.