We have a 23% conversion rate on that email form. That said, we are currently A/B testing the buy button on the front page, so 50% of people see the buy button

We have a 23% conversion rate on that email form. That said, we are currently A/B testing the buy button on the front page, so 50% of people see the buy button right now. Also, you can see the full shopping cart page at http://buy.pavlok.com http://buy.pavlok.com