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There were other efforts involved. Actually, if you're curious, there's some good analysis of Southwest Airlines' success in a book I read recently: "From Good
by baakss 11y ago
There were other efforts involved. Actually, if you're curious, there's some good analysis of Southwest Airlines' success in a book I read recently: "From Good To Great" by Jim Collins
- baakss 11y agoMy apologies, the book name was Great by Choice, as someone else pointed out. Both books are excellent and worth the read though.