5 ms·
Coke couldn't fix the puce, Coke advertised it. People were free to sell it as they pleased. I imagine if Coke advertised the product at 1c stores would disrega
by Gustomaximus 11y ago
Coke couldn't fix the puce, Coke advertised it. People were free to sell it as they pleased. I imagine if Coke advertised the product at 1c stores would disregard the advertising and it would be a pointless waste of money from Coke in that they would lose all control as no-one would now expect to pay the advertised price.
- interpol_p 11y agoThey are kind of fixing the price now. I see small cans of coke (250 ml) with a large logo stating: "Maximum price $2." [1] I'm guessing you could legally sell these cans for whatever you want, but consumers would probably not like to pay more for something that has its "maximum" price stated in the design of the can. [1] http://ausfoodnews.com.au/2014/08/11/coca-cola-launches-small-250ml-can-range.html http://ausfoodnews.com.au/2014/08/11/coca-cola-launches-smal...
- bjterry 11y agoArizona Iced Tea (used to?) have a prominent $0.99 price on the label and I occasionally saw it for sale at gas stations for substantially above that price, on a percentage basis, e.g. $1.69.