> but most readers don't care Most readers don't know the extend Amazon is tracking what they read, and often believe the relationship ended after the exchange

> but most readers don't care Most readers don't know the extend Amazon is tracking what they read, and often believe the relationship ended after the exchange of money and ebook. The tech industry's presumption that people don't care or are ok with stuff like Amazon knowing what page you're on is a projection of what they want popular opinion to be. In fact, a common reaction to learning how these surveillance-as-a-business-model ;goods and services actually work is that people tend to care very strongly about this kind of violation of their privacy, but feel powerless and trapped with non alternative. Very few people I have met see trading privacy for something as a good thing. Instead, what I often hear are regular complaints about companies asking for more and more information. I do agree there the distance of personal association affect this, where it is often easier to allow a distant 3rd party to know important private information, probably due to not having to interact with the them afterwords. (i.e. someone may not care if some random stranger they are unlikely to interact with in the future knows their sexual orientation, but friends or family you are going to interact with regularly finding out could have consequences.