8 ms·

Google's the most open about the click fraud problem. They'll show you all the fake clicks you received but aren't being charged for if you customize the column

Google's the most open about the click fraud problem. They'll show you all the fake clicks you received but aren't being charged for if you customize the columns of your AdWords reports to add these two: http://i.imgur.com/sW1stNL.png http://i.imgur.com/sW1stNL.png A lot of the traffic they charge for on the display/content network is still awfully iffy. I get spikes of traffic from blogspot blogs that didn't exist the day before all the time. They won't exist a week later. How likely is it that a new blog with a single uninteresting post suddenly has tons of traffic interested in clicking my ads? Not very.

Gustomaximus 11y ago
The worse point for junk clicks is mobile display - particularly in app. Id never advise RON campaigns here without super tight monitoring. I've never been sure if it's more fraud or 'well placed ads'. I'm guessing the latter as kids apps seem to be the highest offender for mobile display. @dangrossman I build white lists rather than a black lists for companies where I handle their marketing for display on mobile. Not sure if your offering something like this in Improvely but I imagine it would be of value to a bunch of clients. Advertising networks will hate you!
- icelancer 11y ago
  >. I'm guessing the latter as kids apps seem to be the highest offender for mobile display. My son clicks ads and whines about it nonstop when I let him play iPad in his games.
partiallypro 11y ago
My concern isn't that Google is being "open" about click fraud on their network advertising, which I think they are. But what about the fraud on Google service sites themselves. It at that point is no longer in Google's self interest to be as strict in their "open" reporting; it's ~90% of their revenue. So, it becomes an ROI game, which as long as ROI is strong they can keep their rates up while keeping their profits climbing. Then again, Google's top line has been shrinking recently, so it is possible they are doing something about it, and it is hurting them. That or it's the general shift in advertising to focus on mobile where it's much harder to get engagement. PPC campaigns feel like a shell game to me often times. Agency switching among advertisers is staggeringly high as people hunt for higher ROI.

Gustomaximus 11y ago

The worse point for junk clicks is mobile display - particularly in app. Id never advise RON campaigns here without super tight monitoring. I've never been sure if it's more fraud or 'well placed ads'. I'm guessing the latter as kids apps seem to be the highest offender for mobile display. @dangrossman I build white lists rather than a black lists for companies where I handle their marketing for display on mobile. Not sure if your offering something like this in Improvely but I imagine it would be of value to a bunch of clients. Advertising networks will hate you!

icelancer 11y ago
>. I'm guessing the latter as kids apps seem to be the highest offender for mobile display. My son clicks ads and whines about it nonstop when I let him play iPad in his games.

partiallypro 11y ago

My concern isn't that Google is being "open" about click fraud on their network advertising, which I think they are. But what about the fraud on Google service sites themselves. It at that point is no longer in Google's self interest to be as strict in their "open" reporting; it's ~90% of their revenue. So, it becomes an ROI game, which as long as ROI is strong they can keep their rates up while keeping their profits climbing. Then again, Google's top line has been shrinking recently, so it is possible they are doing something about it, and it is hurting them. That or it's the general shift in advertising to focus on mobile where it's much harder to get engagement. PPC campaigns feel like a shell game to me often times. Agency switching among advertisers is staggeringly high as people hunt for higher ROI.