Good question. Never A/B tested (!) but there was some intuition about leading with the most expensive option. Perhaps to make the others seem more reasonable i

Good question. Never A/B tested (!) but there was some intuition about leading with the most expensive option. Perhaps to make the others seem more reasonable in comparison. In any case, we're changing this very soon to list from left to right including the Free plan in the table (I don't like that it's hidden beneath the paid options).