yes i don't deny that they probably spent a lot of time and money on this, as you said what i'm saying is, they probably still ended up using A/B testing to ex

yes i don't deny that they probably spent a lot of time and money on this, as you said what i'm saying is, they probably still ended up using A/B testing to experiment and verify the truth, and used that to make the decision sure, they could have had analysts that wrote reports on every "could be" scenario (of which 10-is-same-price-as-20 is one). But i'd say those analysis or theories had very little or even nothing to do with why ncnuggets are priced this way.