3 ms·
I'll toss another idea out there - a 20 piece is a LOT for one person but could be an option for 2 adults or even a single parent and two kids. And if you can
by aresant 11y ago
I'll toss another idea out there - a 20 piece is a LOT for one person but could be an option for 2 adults or even a single parent and two kids.
And if you can reel in 2 - 3 people for a "healthy" chicken entree you sure bet can sell some insanely high margin soda and fries x2 or x3 which I'll bet pushes total avg ticket margin higher than the 10pc.
- rtpg 11y agoRight. The one thing I never forget about McD's is that drinks are pure profit for them. The drinks are less than 10 cents a gallon for them
- fweespeech 11y agoYeah but that doesn't explain the identical pricing. If you charged even $7.00 for the 20pc, it'd be close enough still.
- techsupporter 11y agoThis is exactly what McDonalds stores in the Seattle market do. The 10 piece version is $4.59 ("regular price") while the 20 piece is $5. They even package the 20 piece as two boxes of 10 pieces each. I commented on it to a store manager--he and I chat a lot, I eat at McDonalds far, far more than I should--and he said that franchisees do it because corporate rebates them a ton of money for the promo price, company-owned stores do it because that's what corporate tells them to do, and corporate does it for a reason that is unknown to anybody outside of Oak Brook, IL.
- oneeyedpigeon 11y agoI ate 20 (uk) mcnuggets once, as a child (guess I was about 11-12); I was a BIG fan of mcnuggets. I was skinny as a rake, but could always put away pretty big quantities of food. I am now a vegetarian who could do with losing a pound or two. Draw whatever conclusions you want.