I know you can. The point is that it's fantasy to think we can ALL reasonably buy an Italian bicycle, right now, even though demand may be great. So instead w

I know you can. The point is that it's fantasy to think we can ALL reasonably buy an Italian bicycle, right now, even though demand may be great. So instead we believe the myth of the Italian Bicycle For All by buying one with an Italian name, and perhaps with a sticker that says, "Fatto in Italia". The large Italian bicycle manufacturers may eve want to produce an all-Italian bike, but they can't - perhaps the technology they need isn't in their possession, or the techniques needed don't work scale well It could even be a really good bicycle! But part of what I'm buying into is the myth that it's a really good, Italian Bicycle. For some reason, this is important to us humans, and we'll pay a premium even though the bicycle is made in the same factory, by the same workers as a bicycle that has labels from a domestic company. So this, "Icelandic Yogurt" is just more marketable then calling it, "Icelandic-style Yogurt". It's not a rare thing. Look in the ice cream isle for "Ice Cream", as well as "Frozen Dairy Dessert"[0]. Which one sounds better to you? [0] http://consumerist.com/2012/09/11/new-breyers-recipes-when-ice-cream-is-frozen-dairy-dessert/ http://consumerist.com/2012/09/11/new-breyers-recipes-when-i...