I'm squarely in the other camp. I can't remember which brand, but I've seen a commercial that boasts that the milk for their swiss-style cheese is sourced from

I'm squarely in the other camp. I can't remember which brand, but I've seen a commercial that boasts that the milk for their swiss-style cheese is sourced from local cows in Switzerland. Which sounds crazy to me, since the whole idea behind local products is that they were not shipped halfway around the world. Of course this yogurt company is specifically seeking national distribution, and if the minimum viable batch size for their perishable, niche product is 5000 gallons that's probably best. But I'm still pleased that their milk (or yogurt) is not shipped here from Iceland for no discernible reason.