"Having read it, do I have a better idea how likely this strategy is to work for any given person/company? No" Au contraire @candu. The founders identified li

"Having read it, do I have a better idea how likely this strategy is to work for any given person/company? No" Au contraire @candu. The founders identified limited cash and made a decision to change tack. A new idea was tried on an observation and a hunch. A prototype was cheaply created, in both time and money and launched, then validated. The only question left unanswered is homework for the reader, "what idea" to try?